“Rules: Designing Logos”

Know what a logo is:
A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, color, and/or images.

Design Rules
1. A logo must be describable
2. A logo must be memorable
3. A logo must be effective without color
4. A logo must be scalable i.e. effective when just an inch in size

Doodle, Draw, and Sketch!
Logos are created by first sketching out ideas on paper. You will have many versions, and you will probably change your logo a lot from the first to last sketch!